The health and fitness app sector is booming with many users placing this a priority in their lives. The market is inundated with apps that are either niche or try to encompass everything but not executed well. This is where Fit-topia fits in.
Focusing on health and fitness as in holistic way, Fit-topia offers users a familiar look and feel from successful body-building, running and meditation apps in the market and combines them to a easy to navigate platform
In order to have reached this MVP, Two persona groups were created and key opportunities was outlined for both groups representing a large user base. The following were the required goals to achieve:
Easy mobile navigation though simple button design, vertical and horizontal scrolling
Link apps to sync within the main fitness app reducing multiple app use
Content organised from user preferences and goals
Ability to connect and workout with friends either together or remotely
AI motivators to encourage physical and mental well-being
The introduction of a pop-up main navigation menu was included to increase screen space and ease of use.
After some user testing amongst 5-10 different personas, we found that there was some confusion with some navigation. This confusion came form group of users who were not familiar with any fitness apps and therefore requires development and retesting for non-users.
Furthermore, Fit-topia otherwise had been proven successful in use for its functionality, look and feel. The content is obvious to users and therefore adopted quickly to use the app.
My Role:I was directly responsible for the user research and testing, wireframes, low fidelity prototypes and high fidelity images.