A project to provide a competitive desktop program to those already performing well in music streaming.
User Research and Competitor Analysis reveals key outcomes and opportunities were dependant on:
- Familiarity of Layout
- Increased Customisation
- More attention to information about content
- Ability to share or add friends effectively to play-lists
Thus the key design features include inclusion of video, lyrics and to add fellow members to access play-lists.
Since the MVP was published, competitors such as Spotify and Deezer have introduced these features indicating successful research and integration for the MVP in the marketplace.
My involvement with the project included the overall research, prototyping and initial testing for the initial MVP presentation.